Mood board: shapes and line work (click for commentary)
Charlie Nelson · Shapes And Lines Works
Posts
Types of marketing (19/01/21).
Types of marketing Analogue marketing Mostly consists of printed material, such as posters and leaflets. (I will not use this as I am mostly targeting Millennials who are ecologically aware and digitally driven and will therefore be less attracted by leaflets). Digital marketing (see below) Is advertising on the internet and online. (I want to use this method for my film) 1. Paid advertising This included traditional advertising like ads in newspapers and magazines, and TV, but also internet marketing through the internet, for example social media using paid advertising including PPC (Pay per click) – when the advertiser pays the publisher when a click is received. (I would use social media advertising, on Facebook, Instagram, YouTube and Twitter). 2. Cause marketing Focuses on social lives like equality and diversity. This links the services and products of a company to a social cause or issue. It is also well known as cause related...
Comparing the work of Buster Keaton and Jacques Tati. (02/12/2020)
Comparing the work of Buster Keaton and Jacques Tati In 1959, French filmmaker Jacques Tati won the Academy Award for Best Foreign Language Film for “ Mon Oncle ” (My Uncle). In his acceptance speech he paid tribute to the great silent comedians and said, “Tonight, I am not the uncle, I am the nephew.” After the award was asked if he could meet Harold Lloyd, Stan Laurel, Mack Sennett and Buster Keaton. What linked Tati to Keaton? Joseph Frank “Buster” Keaton was born in 1895 and gained worldwide fame as a silent film star and director. After disruption to his career, due to personal and professional problems, he came back to perform in talking movies, TV and advertisements until his death in 1966. Jacques Tati was born later, in 1907. His birth name, Tatischeff, was Russian, and he himself was part Russian, part Dutch, part Italian, but brought up entirely in France. He became a mime artist, filmmaker, actor, and screenwriter. He is most famous for his Monsieur Hulot...
Should companies stereotype their target audience? (12/09/20).
Should companies stereotype their target audience? A Stereotype is defined as “a widely held, but fixed and oversimplified image or idea of a particular person (or group of people) or thing”. These images or ideas are often exaggerated. Representation is the way aspects of society are presented to audiences. For example gender, ethnicity and age. Media companies often use stereotypes to represent parts of society. Stereotyping can be useful because they can help companies sell more products or get bigger audiences. This helps them make more money. For example most soap operas are watched by women, so advertising companies sell more female orientated products during the commercial breaks, such as diet products, perfume and cleaning fluids. On the other hand, sports programs appeals to more men and commercial breaks consist typically of adverts for betting shops, aftershave and cars. This kind of gender stereotyping can be harmful, as it doesn’t reflect the complexity of peop...
