Charlie Nelson's Activism Blog

  Evaluation of marketing   I am going to critically evaluate the work I have done towards understanding marketing.   My market research on my target audience was presented in a Prezi. This was an attractive way of showing my information and it was clear. It allowed me to think more carefully about my audience. For example, as my target audience are high users of the Internet and smart phones, I think it would be useful to offer the pamphlet using a QR code as well as a paper version. I could have improved the challenges section by dividing it into weaknesses and threats (as in the SWOT analysis).     Mood boards are about developing ideas and brainstorming. I searched images linked to music and activism because those are the themes of Live Support. I used these to spark ideas for a brand identity for Live Support. I accompanied each moodboard with a soundcloud to explain the images and what I linked about them. I could have improved the moodbaords b...

 

 

 

  Instagram Blog I have never used Instagram before, but I have been watching some videos about using it for marketing. I have learnt that the target audience for Instagram is 18-29 year olds, and most often females. This age range fits with the range I want to attract for the Live Support platform that I am marketing (18-30s). Live Support targets music lovers to donate money to help support struggling freelance musicians during Covid-19 in return for unique content and social connections like chat rooms. Instagram requires a lot of regular input. I do know that you can set up links between Facebook, Twitter and Instagram so that a post on one social media platform also gets posted on the other platforms. This might help reduce the time and effort of marketing on social media. Under normal circumstances I would probably post images and videos of live band performances, but this is not possible in lockdown. Downloading images and videos from the web will mean they are lower in qual...